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Let's talk new tech. The fully-redesigned 2017 Hyundai Elantra enhances is already lengthy list of available features with more of the most innovative (and, thanks to Hyundai, affordable) and high-tech amenities on the market.

This small sedan has also sported a healthy selection of creature comforts, the 2017 expands on that with such available niceties as base-model heated front seats, hands-free trunk opener, a rearview camera, smartphone integration, and dual-zone automatic climate control. Climb the trim ladder to the line-topping Limited, and you'll be presented with

Hopefully whatever you're getting up to doesn't involve being chased by bears, but even in the most thrillingly dire situation, your new 2017 Hyundai Elantra will listen up to you. If you missed the Super Bowl last month, you might not be sure what we're getting at. With that in mind, click on the play button on the video below, then take a moment to visit us at our Johnstown, PA Hyundai dealership today.

The sophistication of the 2016 Hyundai Genesis is more than just skin-deep. The Genesis has some serious swagger (both the 3.8-liter V6 and 5.0-liter V8 models). Either variant will get you precise steering, strong acceleration, and a smooth ride.

The V8 model offers more low-end oomph, and the Genesis 5.0 Ultimate adds driver-selectable suspension adjustments for a more personalized ride. But even with more potent power, the V8 Genesis still boasts a quiet cabin, free of wind, tire and road noise. Simply put, this full-size, rear-wheel-drive luxury sedan is downright fun to drive.

We all know that with great power comes great responsibility. That's why it is so important to use common sense when you get behind the wheel of your car; an automobile is an incredibly powerful, and if not used responsibility, potentially lethal device. Avoiding distractions when driving is of the utmost importance.

We all know the essentials: don't text and drive, don't try to apply makeup while driving, if you are traveling with pets secure them properly so they don't cause you to take your eyes of the road.

Last week, Hyundai, released pricing for the 2017 Elantra. Entering its sixth generation, Elantra will carry a base price that is $100 less than the model it replaces. SE and Limited trims will begin arriving at dealerships later this month.

SE model's with a 6-speed manual transmission will carry an MSRP of $17,150, and models with a 6-speed SHIFTRONIC automatic transmission will retail at $18,150. Limited models begin at $22,350...

.@Hyundai drops the pricing on the redesigned 2017 Elantra: https://t.co/fl1viuEhqh

— Motor Trend (@MotorTrend) January 19, 2016

In a press release from earlier today, Hyundai announced that the award-winning 2016 Tucson was recently named to AAA's list of Top Vehicle Picks for 2016, earning the top spot in the small SUV category.

“The 2016 Tucson represents a massive step forward for Hyundai in the small SUV category,” said Jim Prueter, automotive journalist, AAA. “The car’s design is guaranteed to turn heads, and with a massive selection of standard equipment, the vehicle delivers excellent value to customers...

Automaker Ranks No. 1 for Exceptional Bumper-to-Bumper and Roadside Assistance Coverage

FOUNTAIN VALLEY, Calif., Jan. 5, 2016 – As certified pre-owned (CPO) vehicles are more popular than ever, Hyundai announced today that it was recognized for having the best CPO program in the industry, according to car-shopping destination Edmunds.com. Hyundai ranked No. 1 for offering extraordinary powertrain bumper-to-bumper and roadside assistance coverage compared with other luxury and mainstream brands.
 

This morning, we read some exciting news regarding Hyundai's newest large luxury sedan, the Genesis G90. Just weeks after it was unveiled, the G90 has earned the first of what promises to be many accolades. Thanks to its refined, sophisticated exterior aesthetic, and highly ergonomic interior, the G90 has been recognized by the 2015 Good Design Awards.

Organized by the Chicago Athenaeum and the...

Hyundai : GENESIS WINS 2015 GOOD DESIGN AWARD FOR RANGE-TOPPING G90 LARGE LUXURY SEDAN https://t.co/6Ghs11XsIz

— Newspress USA (@NewspressUSA) December 23, 2015

In recent years, Hyundai has introduced more and more upscale products to their lineup. With that in mind, that they would launch their own luxury marque was only a matter of time. Last month, we learned they were launching the "Genesis" sub brand, and today, we're seeing the G90 flagship for the first time.